Research, Data, Reports

This report features essential philanthropic research from all major sources in the industry by assessing key areas that nonprofit leaders and fundraisers may want to monitor as part of planning and strategy. Insight is offered on gift planning, high net worth giving, and emerging digital fundraising trends that are becoming more prominent in the philanthropic ecosystem.
This report highlights the giving practices of high net worth (HNW) donors of color. Until recently, Black, Indigenous, and people of color (BIPOC) with HNW and ultra-high net worth (UHNW) have been an apparitional presence across philanthropic and nonprofit sectors. Yet, emerging research shows that there are at least 1.3 million HNW households of color in the United States with net liquid assets of one million dollars or more. The report research demonstrates that HNW donors of color have great potential to move millions of dollars and inspire other hidden figures in philanthropy.
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